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OBJECTIVES. I build Preston brand from ground up, for an existing fin-tech business. My ambition was to position the company as a leader in the category of financial longevity.
OBJECTIVES. I build Preston brand from ground up, for an existing fin-tech business. My ambition was to position the company as a leader in the category of financial longevity.
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RESULTS. Increased market share with high-end design presentation and slick interactive website. Increase brand value for investors, clients, and business partners with the company perception. Higher rate of winning with sales team and presentations. Immersive internal culture experience for employees.
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DELIVERABLES. Brand identity system. Compelling online presentation. Design of effective sales tools. Employee engagement behavior design.
